NOT IN MILAN IS ALMOST HERE |
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Highsnobiety returns to Milan Design Week with a new collection celebrating the city’s design legacy — part of Not In Milan: Classics Reinvented, our week-long takeover at MAGMA. Featuring exclusive collaborations with The Attico, Bar Basso, Fila, UGG, and more, the collection reinterprets timeless Milanese icons through a contemporary lens. | |
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We’ve tapped these Milanese creatives for our Not In Milan campaign — Saro Pomario, a chef and part of the Our Legacy team; Nicolò Ornaghi and Francesco Zorzi, two-thirds of the design collective behind NM3, and rising DJ Evissimax. |
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The collection is a love letter to Milanese culture that explores the emotional resonance of design. Eva, aka DJ Evissimax, sports our Fila tracksuit, a crewneck sweater from our collab with The Attico, and a camp collar shirt with allover graphics of Duomo di Milano. |
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Here, Milan-based collective NM3 wears pieces from our in-house collection and collaboration with Bar Basso — a nod to the city’s enduring aperitivo culture. | |
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Meanwhile, Saro wears an updated take on our Design Masters tee, featuring iconic furniture silhouettes from Marcel Breuer, Giorgio Ceretti, Charles Eames, Alvar Aalto, and others. |
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The Not In Milan: Classics Reinvented exhibition opens on April 8 at MAGMA and is open daily from 11 am to 6 pm until April 11. Showcasing designs and installations from Levi’s, designboom, smart, L’Artisan Parfumeur, and more, the exhibition is a celebration of Italy’s design legacy, past and future. |
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THIS SATURDAY: ADIDAS SSTR V BAPE |
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