primary

Sep 22, 2024, 03:04 PM UTC

Happy Fall, friend! Here’s your can't-miss update for September

Hi there, It's me, Alex, your friendly Primary shopping spider (yes, I'm in a Halloween state of mind) — here to make sure you don't miss all the action happening right now! If you're

Hi there,

It’s me, Alex, your friendly Primary shopping spider (yes, I’m in a Halloween state of mind) — here to make sure you don’t miss all the action happening right now!

If you’re like me and my family, Fall shopping is ON. And what better way to refresh the closets than great savings on the essentials they need most. So definitely don’t miss our big 25% Off Essentials Sale!

Here are my top style picks for you right now, all 25% off during the event:

New to the Baby Print Shop! Meet sunny days, starry nights, panda bears, and lions in our new, unbelievably soft 100% organic cotton interlock zip footies & babysuits.
Stock up on all the quality basics Primary is famous for: zip footies, tees, joggers, leggings, PJs, and much more. (P.S. Whether you DIY or not, this DIY baby lettuce costume for Halloween using our footie is a must-see!)
Kids uniform basics are on sale, including short and long sleeve polos in a rainbow of colors, new sweatshirt cardigans, and stretch chino pants.
No more wardrobe envy — shop grown-ups lounge separates and tees in your favorite Primary fabrics at a great price!

Plus, Halloween is coming up fast! We’re here to help you & your little ones make your own magic this year with hundreds of easy DIY costume how-tos and our FREE costume concierge service to get help bring your ideas to life. Once you're ready to start creating your costume, we have basics in all the colors you need, all 25% off during the Essentials Sale!

Hope this helps,
Alex and Team Primary

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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