primarySun 1:02 AM

Must-See Deals: 30% Off Everything Ends Monday!

Your summary of what not to miss→ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Hi there,

With 30% off everything ending ❗Monday❗ (use code 10YEARS at checkout), we wanted to make sure you get the best deals on top sellers, new arrivals, and even some hidden gems while they’re still on sale!

Here are some quick deals not to miss:

✨ Hidden Gems & Bestsellers:
- The Kids Jogger is just $20.65 with code 10YEARS and fully restocked in 8 colors (more coming soon!)
- Windbreakers & Raincoats: Last chance to grab ‘em while they’re still 30% off!
- Don’t miss classic leggings & the organic baby pant—BOTH under $15 through Monday only.
- Just-in socks & underwear in new prints and solid colors, too.
- NEW prints on spring PJs in 100% GOTS certified organic cotton (plus super soft striped PJs for adults).
- Try our largest adult collection yet, including tees, hoodies, joggers, and our new instant favorites: easy tanks & dresses in 100% cotton.

30% Off ALL Swim, including new prints that landed just this week:
- Shop tie-dye→
- Shop confetti hearts→

☀️ Breezy styles made for parks & picnics! Shop fan-fave rainbow gingham, tie-dye and dip-dye, plus new seersucker stripes!
- Want more outfit inspo? Shop easy spring outfit collections→
- And for comfy styles that are more dressed-up, don’t miss The Special Occasion Shop→

These deals end Monday, so make sure to grab what you need while it’s still on sale!

Hope this is helpful & happy shopping,
Team Primary

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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