primary

Sep 18, 2024, 04:05 PM UTC

25% OFF ALL BASICS (perfect for DIY Halloween! 🎃)

Plus get FREE DIY help from our Costume Concierge! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Hi there,

We just kicked off our 25% Off Essentials Sale, which means major deals on our much-loved basics for kids and babies – PLUS a great opportunity to save on base layers for DIY costumes!

Did you know we offer a Free Costume Concierge Service? Here's how it works:

First, search or browse our extensive gallery of easy DIY costume how-tos!
If you don’t see what you’re looking for, simply email DIYEasy@primary.com with your child’s dream costume idea.
Within a few business days we will reply with easy no-sew instructions, plus a list of suggested materials including Primary clothing to make your costume.

The best part? When Halloween’s over, the costume transforms back into everyday essentials ready to wear again and again.

Shop 25% Off Basics

Explore DIY Costume Ideas

Plus, don’t miss great savings on magically soft pumpkin print PJs, now 30% off!

Happy DIY-ing,
Team Primary

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

©Primary Kids Inc. 2024
530 7th Ave. Suite 1902 New York, NY 10018
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