primary

Aug 31, 2024, 01:00 PM UTC

A note from our founders to welcome Fall ‘24 🍁

Your true self is your best self. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Fall 2024: Wear What’s True. Get set for a new season with a rainbow of super easy styles to wear your way. Shop new arrivals

As kids head back to school, there’s a contagious optimism that we can’t help but feel, even as grown-ups. “Best” is a word that we tend to hear a lot this time of year, in calls for kids to put their best foot forward and make a new school year their best one yet. To us, being your best self starts and ends with being your true self. We’ve always believed that clothes can be a powerful act of self-expression, and that everyone should wear what makes them comfortable, inside and out. Here’s to celebrating kids for exactly who they are and wearing what feels right to them. We hope this new school year is their brightest, truest one yet.

60% Off Overstock Sale. Our best prices ever on great styles we just bought too much of, while supplies last! shop now.

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

©Primary Kids Inc. 2024
530 7th Ave. Suite 1902 New York, NY 10018
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