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iHealth Unified Care: Transforming Health Management with Innovation and Compassion
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Markets
DJIA | 38,763.45 | -0.60% |
S&P 500 | 5,199.50 | -0.77% |
Nasdaq Composite | 16,195.81 | -1.05% |
Japan: Nikkei 225 | 34,451.05 | -1.82% |
UK: FTSE 100 | 8,166.88 | 1.75% |
Crude Oil Futures | 75.36 | 0.17% |
Gold Futures | 2,425.10 | -0.30% |
Yen | 146.10 | -0.40% |
Euro | 1.09 | 0.05% | * As of market close |
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Harvard faces antisemitism suit, not MIT
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NASA considers rescue for stranded crew
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Olympics cashing in on product placement
The Olympics is set to feature more high-profile product placement in a departure from the past when brands were kept away from the sport, the IOC said. The Paris Olympics have been notable for the prominent branding opportunities given to LVMH and Samsung. The IOC has long had a lucrative corporate sponsorship program with brands such as Toyota, Coca-Cola and Visa. But no advertising has been allowed on sports fields or at venues, depriving the IOC of extra revenue. WHY HEALTH OFFICIALS ARE ASKING OLYMPICS TO BAN COKE
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Extra point
What was the first movie to use product placement? Name the product. Wednesday's answer: George Washington appears on the Badge of Military Merit (now called the Purple Heart), which was created Aug. 7, 1782. John F. Kennedy is the only president to receive the award.
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