To understand what makes Beardbrand different it helps to understand how the Beardbrand team thinks differently.
Hmmm, maybe “different” isn’t the best word. It feels a bit cliche.
Beardbrand has specific values: Freedom, Hunger, and Trust. Those values shape the way we formulate, educate, and offer products. Over the years, I’ve been burned by many cheap products. So now, when I’m shopping, I sort by high to low price.
Who does that? The person who prefers quality.
I also like to buy timeless classics. Good t-shirts, nice pairs of jeans, and some White’s Boots have been my go-to style for a while. Yes the t-shirts cost $50, the jeans cost $200, and the boots cost $500, but I wear them all the time and rarely replace them.
And because my stuff LASTS so long, I’m saving money by spending more.
This mindset trickles down to how we’ve made our products. We have built our products to be used and to last. The utility function of most of our products is very much… well, utilitarian.
Don’t be afraid to use the products in multiple ways. Our products are built to work, and we’ve put them in larger containers so they’re built to last. In fact, if you’re not using the product for multiple uses, you may find that the large packaging lasts too long. Also, those aluminum containers are meant to take a beating. They won’t shatter like our glass jars of the past.
Built to work; built to last.
If you don’t currently shop this way, I’d encourage it. Not only do you get to interact with great materials, you also save money.
Hope all is well on the other side of the internet. Cheers, and Keep on Growing!
Eric Bandholz
Founder, Beardbrand