I'm Pumped for 2025

What is going on internet!? Eric Bandholz — founder of Beardbrand — back at it with what we’re trying to build for the future.

Let’s just cut to the chase: I’m pumped for 2025.

When building a business, you need to ask yourself why it exists. For us, it means helping men invest in themselves. When a man invests in himself, he becomes a better partner, father, friend, co-worker, and community leader. Society is only as good as the people in it. Through self-investment, we will make society better.

Our purpose is to help inspire, educate, and provide tools that help men on their own journeys of self-improvement. It’s not about comparing yourself to others but looking at yourself and answering the following question with a resounding “yes.”

Am I a better person than I was yesterday?

I believe grooming is a phenomenal catalyst for self-improvement. There’s nothing better than loving the man looking back at you in the mirror. But that doesn’t mean it’s the only way to improve. Physical fitness, hobbies, travel, and education are some other ways. What’s important is that you find your catalyst.

So what does this look like for Beardbrand?

INSPIRATION / EDUCATION

We strive to inspire and educate in many different ways.

One of my favorite ways is the Beardbrand Alliance forums. There are so many amazing members of the group who have been through incredible lifetime challenges. They are vulnerable, supportive, like-minded, and fun. That community is now seven years old and continues to grow and thrive.

We also create YouTube content to inspire, educate, and entertain. Our barbershop transformations will give you ideas on what hair/beard styles work best for you and help educate you on how to communicate your vision to your barber. Our tutorials on social media get into the nitty-gritty details with guides from multiple dudes and multiple perspectives.

We have extensive blog articles that go into great detail, for those inclined to words over videos.

Lastly, I’ve been working on a ChatGPT Bot, loaded up with Beardbrand knowledge to answer any question you might have. It’s still a work in progress, so excuse any bugs.

PROVIDING TOOLS

Last year, we added two new mainstay fragrances – Pearl Snap and Bold Fortune — and we’re looking to add two more in 2025.

In 2024, we launched the limited-edition Norse Winter and Black Sails. Well, in 2025, we’ll have two more limited-edition launches. Out of those four fragrances, we’re going to keep two — it’ll be up to y’all to help guide us on which to keep.

In 2025, we also plan to:
1. Re-launch out-of-stock product (fine fragrance)
2. Deliver more variety for the current products

But I’m curious, is there a product in your grooming routine that you can’t live without and our products can’t match? Maybe it’s something we can add to our roadmap.

SAYING GOODBYE

There are losses in growth. Sometimes it’s time to move on. Our Grooming Kits and our current T-shirts won’t be re-stocked when they sell out. There’s only a handful of Grooming Kits left, so grab them while supplies last.

THANK YOU

I can’t say this enough, but thank you so much for choosing Beardbrand. Your support is the only reason I get to do what I do. I have a dream job and am surrounded by incredible people. We have the best customers in the world, many of whom I’ve gotten to know better through the Alliance. We have the best team in the world, who is empowered to make your experience top-notch.

The journey is the destination, and after 12 years, I’m still excited about what we’re working on. It’s been a fun ride, and the best is yet to come!

Keep on growing!

Eric Bandholz
Founder, Beardbrand