10 years ago my younger sister, the inspiration for Yellowberry, was my first fit model. I was taking photos for my first website, and it felt wrong to take photos of her chest! Plain and simple–she was just a girl, and I knew it was imperative to be consciousness and respect her privacy. It felt like taking a stance for my future brand (we have even watched other brands follow suit - which I love to see!).
Today, whenever we photograph our products on one of our Berries, it is shown from the back. I like to say that it's Yellowberry believing in and standing behind these girls as they go out and take on the world.
Yellowberry bras are about how they fit a girl’s body, and how they make her feel from the inside out :)
That’s what is most important, and the reason behind our photography!