Our first installment of Do Hard Things Ep. 01 features two incredibly inspiring athletes in our community: Austin Smith and Sam Ayide. They fought heavy winds, freezing temps, and crowded city streets, each carrying 100# for 2 miles end-to-end across Manhattan via Canal Street, finishing in just over an hour. Why? Just to prove they could. Hit the link to check out the episode and shop their go-to gear. |
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Our first installment of Do Hard Things Ep. 01 features two incredibly inspiring athletes in our community: Austin Smith and Sam Ayide. They fought heavy winds, freezing temps, and crowded city streets, each carrying 100# for 2 miles end-to-end across Manhattan via Canal Street, finishing in just over an hour. Why? Just to prove they could. Hit the link to check out the episode and shop their go-to gear. |
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Austin Smith won't shy away from a challenge. The Portland native went through a tough journey to change his life and find purpose. Not long after seeing athletes cross the LA Marathon finish line in 2019, he started running as a way to break old habits that were holding him back.
As his love for running grew, so did his career as a showroom manager and creative consultant in the fashion industry. As he traveled and ran around the world, from Milan to Paris to Tokyo, he more deeply discovered his purpose with each step. He was eventually brought on by streetwear brand Undefeated to build a training community in Los Angeles, which combined his love for fashion with his goal of bringing people together through health and wellness.
These days, he’s building Runways running collective, pacing runners on race days, and being a force for good in all the communities he impacts. He refers to it as “service-based wellness”: The notion that we all find our highest selves when we view our wellness through the lens of uplifting others.
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Austin Smith won't shy away from a challenge. The Portland native went through a tough journey to change his life and find purpose. Not long after seeing athletes cross the LA Marathon finish line in 2019, he started running as a way to break old habits that were holding him back. As his love for running grew, so did his career as a showroom manager and creative consultant in the fashion industry. As he traveled and ran around the world, from Milan to Paris to Tokyo, he more deeply discovered his purpose with each step. He was eventually brought on by streetwear brand Undefeated to build a training community in Los Angeles, which combined his love for fashion with his goal of bringing people together through health and wellness. These days, he’s building Runways running collective, pacing runners on race days, and being a force for good in all the communities he impacts. He refers to it as “service-based wellness”: The notion that we all find our highest selves when we view our wellness through the lens of uplifting others. |
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Sam Ayide discovered the power of perseverance at a young age. A child of Italian and Nigerian immigrants, the NYC native is no stranger to overcoming adversity and forging his own path.
Sam took control of his life early on by focusing on athletics, securing a scholarship to play football at Marshall University. When an injury sidelined his dream of playing in the NFL, he turned his focus to creating a career in wellness, becoming a respiratory therapist.
It was around this time he started boxing so he could maintain his connection to sport, and he quickly developed a deep appreciation for the “kill or be killed” mentality it fostered. As part of his training, he began running to make weight for fights, eventually joining the famous Black Roses race team.
Today, Sam works as a professional photographer, having found a form of creative expression that allows him to explore all of his passions from surfing and running to music, fashion, and more.
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Sam Ayide discovered the power of perseverance at a young age. A child of Italian and Nigerian immigrants, the NYC native is no stranger to overcoming adversity and forging his own path. Sam took control of his life early on by focusing on athletics, securing a scholarship to play football at Marshall University. When an injury sidelined his dream of playing in the NFL, he turned his focus to creating a career in wellness, becoming a respiratory therapist. It was around this time he started boxing so he could maintain his connection to sport, and he quickly developed a deep appreciation for the “kill or be killed” mentality it fostered. As part of his training, he began running to make weight for fights, eventually joining the famous Black Roses race team. Today, Sam works as a professional photographer, having found a form of creative expression that allows him to explore all of his passions from surfing and running to music, fashion, and more. |
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