For months, SSENSE editors have contemplated what trends will dominate Fall/Winter 2024. What was attention-grabbing? The “revenge of the regular.” The shift toward less experimental fashion makes sense in a cultural landscape where trends can be metabolized in days. Our flurry of fashion changes direction at whiplash speed, and the collective sartorial response seems to be a return to basics.
For the FW24 Trend Report, the SSENSE team looked to the world to make sense of the season. Maybe you’ll find ease in the propriety of trad life, or you’ll identify as a stay-at-home husband who’s no longer obsessed with corporate power. Perhaps you’re a new hipster dropping one-liners about Edward Yang movies on Letterboxd.
Tap in to explore what it means to be a normie this fall.