ridge

Aug 15, 2024, 11:48 PM UTC

The next big step...

Hey there, We're launching a small product that's a really big deal. So here it is: Ridge Lite, an ultra-minimalist wallet that's just bigger than a zippo lighter. So why is such a small

Hey there,

 

We’re launching a small product that’s a really big deal.

So here it is: Ridge Lite, an ultra-minimalist wallet that’s just bigger than a zippo lighter.

So why is such a small item a big deal?

Well, we’ve sold 1 Ridge Wallet design for 11 years (and over 5 million times). And the Ridge Lite is the very first time we’re asking if you want to carry cash and cards in a new way.

That may seem insignificant but for me it’s a big step.

My goal is to continue designing gear that’s innovative and useful for the everyday. And for some people, that means a wallet different than the one we’ve always sold.

So whether or not the Ridge Lite is for you, you can look forward to seeing a lot more from us. New silhouettes, styles, and — don’t worry! — plenty more colors and materials in our classic Ridge Wallet.

Today is just a small step in a much longer journey, thanks for being along for it.

 

- Daniel, Ridge Founder & Chief Product Officer

 

 

 

Ridge
2448 Main St Santa Monica, CA 90405

 

 

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