ridge
Aug 15, 2024, 11:48 PM UTC
Hey there, We're launching a small product that's a really big deal. So here it is: Ridge Lite, an ultra-minimalist wallet that's just bigger than a zippo lighter. So why is such a small
Hey there,
We’re launching a small product that’s a really big deal.
So here it is: Ridge Lite, an ultra-minimalist wallet that’s just bigger than a zippo lighter.
So why is such a small item a big deal?
Well, we’ve sold 1 Ridge Wallet design for 11 years (and over 5 million times). And the Ridge Lite is the very first time we’re asking if you want to carry cash and cards in a new way.
That may seem insignificant but for me it’s a big step.
My goal is to continue designing gear that’s innovative and useful for the everyday. And for some people, that means a wallet different than the one we’ve always sold.
So whether or not the Ridge Lite is for you, you can look forward to seeing a lot more from us. New silhouettes, styles, and — don’t worry! — plenty more colors and materials in our classic Ridge Wallet.
Today is just a small step in a much longer journey, thanks for being along for it.
- Daniel, Ridge Founder & Chief Product Officer
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