ridge

Nov 22, 2024, 01:15 AM UTC

A little nervous about this one...

Hey, Daniel here, co-founder of Ridge. Starting this company with my Dad 11 years ago was scary, but our latest launch might be the most nerve-wracking one yet. Meet the new Ridge Bifold & Billfold

Hey,

Daniel here, co-founder of Ridge.

Starting this company with my Dad 11 years ago was scary, but our latest launch might be the most nerve-wracking one yet.

Meet the new Ridge Bifold & Billfold

Why does this make me nervous?

Well, I’ve spent over a decade telling people they should use a metal, front pocket wallet.

And obviously, the Ridge Wallet is a great product — over 5 million people agree. It was a design no one had ever seen: highly functional, patented and made with novel materials.

But new is not for everyone.

My goal is to continue designing gear that’s high quality and reliable for the everyday.

And for some people, that means a wallet different from the one we’ve always sold and maybe something a little more… conventional?

Now, it’s not just your bulky leather bifold. It’s premium leather; as slim as possible, lightweight, durable and RFID-blocking to keep your information safe.

Let me know what you think — we’ve gotten some great feedback from other customers and supporters.

Best,
Daniel

P.S. Our Black Friday Sale is going on now. Make sure to check it out.

Ridge

2448 Main St Santa Monica, CA 90405

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