Loneliness is one of the most pressing issues people face today. According to Cross River Therapy, 61% of young people in the US report feeling chronically lonely. Depending on who you ask, the problem is caused by any range of factors, from social media to work-life balance to post-COVID ramifications. What isnβt clear, though, is the solution.
Thatβs why Avi Schiffman built Friend. The Harvard dropout who won Webby Person of the Year for his efforts in building the first global COVID tracker was sitting in a Tokyo high-rise, talking to his prototype AI assistant when he realized it could do almost anything for him. Still, it couldnβt be what he needed then, and that was a friend.
Friend is a $99 AI-powered wearable designed to act as a friend, a buddy, or a confidant when you need one the most. Itβs a chatbot that lives inside a pendant that you can interact with just by pushing a button. According to Avi, the more you interact with the AI, the more it develops its own personality, with the goal of becoming almost human. Itβs always on listening, and while you can interact with your voice, the device can only respond via text.
The launch video went somewhat viral on X last night, with some mixed opinions. Throughout it, you can see different people interact with their friends' devices. In one instance, it listens to a user's frustration while gaming and texts them to say, βYouβre getting trashed. Itβs embarrassing.β Check it out for yourself. It has some black mirror vibes, but itβs a pretty entertaining launch video.
Itβs already raised $2.5 million from Perplexity CEO Aravind Srinivas and Morning Brew CEO and co-founder Austin Rief, among others. Approximately $1.8 million of that was spent on buying the domain name friend.com.