Hi There,
Although temperatures are still fluctuating week to week, it’s safe to say that much of the US has finally made it to sweater weather. We’ve got you covered (literally) with our latest Atlas lineup - all-new pieces powered by ultra-soft, high-performing Merino wool.
Five fresh seasonal silhouettes - all 100% Merino
I’ve always loved those little moments when you discover non-linearity in the world around you. When we compare Merino wool to other fibers, we often use their diameter (in microns) to describe how fine (and in turn, how soft) they are. Turns out, we had it all wrong.
- 70 microns – Human hair, which can feel quite coarse/scratchy at the ends (think of a beard!)
- 24 microns – Regular wool, which can feel itchier when your skin brushes against the tips of the fibers
- 19.5 microns – Merino wool, known for its ultra-soft feel
With 70 to 24 microns, a noticeable change in softness is almost a given. But 24 to 19.5… it doesn’t seem like that big of a difference, right? It’s only about 20% narrower in diameter.
It’s actually a huge difference.
We perceive softness through the stimulation of our skin’s nerve endings, and the force required to bend a fiber. Less force = “soft”. The bending force is called “flexural rigidity”, which is determined by the Bending Stiffness formula (seen above). It’s not a linear difference in diameter, but quartic – a difference to the fourth power. When we crunch the numbers, regular wool ends up being 2.3x stiffer (and therefore less soft) than Merino wool fiber.
Our 19.5 micron Merino is used in different gauges and knit styles to achieve the desired form and function
When we market our products, we try to simplify the messaging and not delve too deep into the details, but sometimes these mathematical relationships are too surprising and insightful not to share. My big takeaway - if you’re shopping for a new wool sweater this season, microns matter!
Stay Curious,
Gihan
PS: Need tips for updating your seasonal wardrobe? Reply directly, or schedule a one-on-one virtual shop-along with me!
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