Hi all,
Writing you today with a deeper look at what’s happening here at Ministry of Supply. 2024 was a “turnaround” year for us; looking ahead, I’m thrilled to share a sneak peek at what’s in the works for 2025 (and beyond).

Watch the Video
For those who prefer a writeup, here are the highlights:
- A renewed focus on fewer, timeless designs. Instead of chasing trends, we’re investing in pieces that will stand the test of time, and doubling down on 5+ year testing.
- Focus on stock in. There’s nothing worse than finding the perfect piece is sold out in your preferred size or color. For best sellers and beyond, we’ll do our best to keep inventory levels higher.
- Washable Linen and Travel Merino. We’re working on several specialized pieces that take moisture management, wrinkle resistance and temperature regulation to the next level, augmenting our already travel-friendly offerings for life on the go.
- Labs and Co-Labs. We’re looking into broadening the “world of Mercury,” testing some packable, waterproof hats, exploring a footwear partnership with Atoms (advice welcome), and much more.
With the above in mind, we have one ask: tell your friends and family about Ministry of Supply, and share your candid reviews in person and online. (As a reminder, sharing your M° Rewards referral link with anyone gives them AND you a 25% off coupon!)
Candidly, the apparel industry has been a rollercoaster since 2020, so at the risk of sounding blunt - our small team now depends more than ever on word-of-mouth advocacy.
We’re fired up, and we hope you are too. Thank you for being part of our journey.
Aman Advani
CEO + Co-Founder
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