Since our first-ever drop, in 2016, G. Label has been about creating beautiful everyday pieces that stand the test of time. And even as the line has grown and evolved over the years, it’s stayed true to certain basic design tenets: The pieces are classic and cool, understatedly luxurious, elegant but effortless.
This collection is our biggest yet. It brings back Gwyneth’s favorites from the past eight years. These are the G. Label essentials: Like the luxe knit Henley she and model Hilary Rhoda are wearing above. And thepuff-sleeve cardigan friends are always begging her to make in more colors. “Some of these are very early styles,” says Gwyneth. “They’re true classics: Years later, they’re still perfect.”