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Jun 13, 2024, 04:18 PM UTC
Kick off summer with curated playlists by AIX Rosé
Maison Saint Aix partners with Playlister to release four bespoke playlists for enjoying Provence rosé View online Wallpaper* SPONSORED CONTENT Maison Saint Aix Kick off
Kick off summer with curated playlists by AIX Rosé
Maison Saint Aix partners with Playlister to release four bespoke playlists for enjoying Provence rosé
| AIX Rosé Kicks Off Summer with Curated Playlists |
Maison Saint Aix partners with Playlister to release four bespoke playlists for enjoying Provence rosé. Launched on 8 June, National Rosé Day, the 'Rosé All Day' playlists are designed to combine drinking and listening for the ultimate rosé experience.
Each playlist caters to specific moods and occasions, showcasing the versatility of rosé in various settings. Owner Eric Kurver describes Provence as a place where "time seems to pause," inspiring wine suited for picnics, casual meetups, and celebrations.
The first playlist, 'Sunsational AIX,' features bright, soulful sounds for beach barbecues. Subsequent playlists—'Sunset Groove,' 'Midnight Melodies,' and 'Serene Sunrise'—match different summer moments, from evening dances to morning poolside relaxation.
Victor Verhoef, marketing director at Maison Saint Aix, calls the collaboration "an ode to the art of indulgence," pairing AIX Rosé with perfect music to enrich shared moments.
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