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Jul 19, 2024, 07:00 PM UTC

Remembering McDonald's marketing chief and his legacy

Having trouble viewing this email? See the online version Don't Miss Friday, July 19, 2024 20240719_LarryLight_LovinIt_3X2.jpg Remembering McDonald's marketing chief Larry Light and his legacy,

Remembering McDonald's marketing chief and his legacy

Having trouble viewing this email? See the online version

Don’t Miss

Friday, July 19, 2024
20240719_LarryLight_LovinIt_3X2.jpg

Remembering McDonald’s marketing chief Larry Light and his legacy, which goes beyond ‘I’m Lovin’ It’

Larry Light, who died last month, pioneered brand journalism, a less precious way of thinking about branding that is highly relevant today.

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