blume

Sep 15, 2024, 07:05 PM UTC

Behind the balm 👄

6 years in the making ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

When we decided to create a lip balm, we didn’t just want another product—we wanted the best everyday lip balm. So we started back in 2018 with a simple goal: to make something that keeps your lips feeling hydrated, smooth, and plump all day, every day.

After more than 50 rounds of tweaking, testing with over 200 people, and running a consumer study, we finally nailed it. We obsessed over every detail, from the nourishing ingredients to the perfect vanilla scent and the smooth, non-sticky feel. This isn’t just any lip balm—it’s the one you’ll want to use every single day. We’re so excited for you to try it. We know you’ll love it as much as we do.

Find us IRL at Ulta USA and Sephora Canada

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Blume 816 PEACE PORTAL DR BLAINE, Washington 98230

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