atoms

Sep 12, 2024, 10:08 PM UTC

Something Special Is Coming: Atoms x MKBHD Low – launching Sept 19th.

Hi there, I'm Sidra, co-founder & CEO of Atoms. I wanted to take a moment to personally reach out and share something exciting with you. We partnered with Marques Brownlee and spent the last 18

Hi there,

I’m Sidra, co-founder & CEO of Atoms. I wanted to take a moment to personally reach out and share something exciting with you.

We partnered with Marques Brownlee and spent the last 18 months working with a team of over 300 to bring something really special to you. We’re excited to introduce the M251 Low, and they’re finally launching on September 19th.

I know there are plenty of low tops out there, but these aren’t just any sneakers—they’re Atoms. And as someone familiar with us, you know we don’t cut corners. We don’t take the easy route; we do things the right way.

Every single detail has been carefully crafted, from the design to the perfect slip-on laces, and our proprietary Eternal™ sole technology, built for enhanced stability and all-day comfort. And the materials? Just as thoughtful. We’ve used Apple Leather, a sustainable alternative that offers a softer feel and incredible durability, because we believe in making products that are good for both the planet and your feet.

When you combine our obsession with comfort and quality with Marques’ exacting standards, you get a sneaker that’s truly built differently. It’s all in the details, and trust me, these are the details that make Atoms, Atoms.

I’m genuinely excited for you to try them. We’ve put our hearts into this, and I know you’ll feel it the moment you slip them on. The M251 Low will be available on September 19th, and I’ll make sure to send you a reminder when they’re ready to order.

Thank you for being such an important part of our journey—your support means the world to us.

Sidra Qasim
Co-founder & CEO, Atoms


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