alalastyle
May 1, 2024, 10:02 PM UTC
Founders Letter: All About Summer!
The latest from Denise ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The latest from Denise ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I can’t believe its time for another check-in from me! Where did April go?
May kicks off my month of travel. I’m in China for the first time in 6 years, and then I head back home to Singapore to see my family. My nephew turns 2, and I haven’t seen him since he was 6 months old. I can’t wait!
Packing for a long trip is not for the weak - and that’s where my favorite Alala pieces come into play. Our new Summer collection, which you’ll start to see in the next few weeks, was designed to be your ultimate capsule wardrobe, with effortless styles and neutral colors that go with everything.
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In my suitcase, I stocked up on:
Our Barre Seamless Collection: Great staples for keeping consistent with my workouts while I’m away but also simple tanks to wear with denim, and leggings to go with everything else
Diana Tops: easy breezy tops that I can dress up or down. Perfect for the Singapore humidity!
Cambria Dress: I can’t wait to launch this dress in mid May!! I packed it in the blue and the stone, and it’ll work perfectly dressed up for nice family dinners or down with a pair of sandals and a straw bag. I love a versatile queen!
Vida Tops: These knit tops are just amazing for the hot weather. They’re lightweight, and the cotton blend makes them super comfy and breathable. I LOVE that they are a dressed up version of your usual t-shirt and tank top.
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I hope you’re as excited about our new arrivals as I am. Have an amazing start to summer!!
PS: Keep your eyes out for a VERY special surprise this weekend only! We are bringing back an offer that you all have LOVED in the past!
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Alala is building the go-to wardrobe for vibrant women who are moved by life.
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