alalastyleMar 1, 2024, 9:04 PM

Time Flies! A Decade of Memories with Alala

It's Time to Celebrate 🎉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

March is here, and we have so much Spring newness in store for you!!

Not to mention it’s Women’s Month AND our 10th birthday, so even more to celebrate.

Yes, you read that right! Alala is celebrating our 10th birthday this year. When I started Alala, I wanted women of every age to feel beautiful and confident in our clothes.

As I turn 42 in July, this is even more important to me.

Despite advances in the conversation, we are still constantly being told that life is over at a certain age, and to just shut up and blend in. I wholly reject that idea, and I know that our customers are out there doing incredible things at every age and I want to celebrate that every day.

Looking back at the last 10 years, there have been so many great moments, and to be transparent, a lot of challenges as well. I put together a walk down memory lane if you want to read more about our history and my favorite moments. Check it out HERE.

As a first-time founder, I’ve gotten to know myself and my brand so much. I’ve learned to celebrate the wins, big or small, and to give myself grace when I’ve made mistakes along the way. I tell myself that I’ve always done the best I could with what I knew at the time, and I hope a lot of you can relate to that.

Bringing fabric to our sample maker - we used to do EVERYTHING ourselves

Bringing our first collection to show editors at Hearst Publications

While we might not be the biggest brand out there (yet!), I am so proud knowing that my all-female team and I do everything with integrity, passion, and our customer's best interests in mind. I promise you that this will continue to be our North Star for the next 10 years and beyond.

In closing, I want to say the biggest THANK YOU to every one of you who’s bought something from us, told a friend about us and shared our story on social media. We would be nothing without you and I mean that from the bottom of my heart. I hope Alala will continue to bring you joy and confidence for many years to come.

Much love and gratitude,

Denise Lee

Founder & CEO, Alala
New York, NY
alalastyle.com
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